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Localizing HR management: Global brands consolidate China market development with Platinum HRM

Hong Kong, July 17, 2020 - C&T’s human resources management software Platinum HRM is working on new customer projects for global leading brands of catering, fashion and logistics to consolidate their business expansion in the China market with advanced digital HR management.

The catering group, established in 1954,  has developed into the world’s second largest fast food hamburger chain, every day attracting 11 million guests who love American-style burgers to their 11,000 restaurants in over 60 countries. In China, the group has rapidly expanded since the first local restaurant’s opening in 2005 and today is serving over 100 cities with over 1,000 restaurants and 30,000 employees.

The fashion group, since 1924, is one of the leading names in the premium segment of the global apparel market. It is powered by 14,600 employees worldwide to offer the best clothing, shoes and accessories. In fiscal year 2019, the group generated sales of EUR 2.9 billion across 128 countries, including China, one of their core markets. Today the brand has a wide presence in China with around 150 retail points and 2,000 employees carrying out operations.

The logistics group, founded in 1907,  is a global leader offering a broad range of solutions including package and freight transportation, international trade facilitation, and advanced business technology. The group connects over 220 nations and territories with 495,000 employees, 6,400 of which engaged its China market operations, since 1988, today running 95 operating facilities, two air hubs and nearly 200 weekly flights connecting China to the world.

Running their global businesses in China with large-scale operations engaging massive employees, these international groups have always been looking for better localized management to accelerate expansion amid keep competition. From on-premises deployment to the SaaS model, Platinum’s integrated HR management solution will empower these sizable businesses to easily maintain the HR information of thousands of employees through a master data hub and improve internal resources allocation with systematic organization structure formulation. HR can also easily supervise work attendance of staff from different teams and branches with meticulous clocking and tracking functionality, at the same time precisely automating complicated, tedious payroll processes for employees of various types, levels and workforces with local compliance ensured.

Efficiency will be further enhanced through engaging employees with an ESS (employee self-service) online platform, which integrates policy sharing, staff profile updating, data analysis, workflow management and more without time and locational boundaries. Designed to digitize management with seamless integration of practical HR functions and features, Platinum’s market-leading system solution with local know-how and high scalability is fitting in the strategy of these ambitious global companies as a core element that drives their continuous development across the huge market of China.