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Growth with strategic branding: C&T awarded by Enterprising Hong Kong Brand Awards 2017
Hong Kong, July 12, 2017 - C&T was awarded Best HK Professional Services Brand: Certificate of Merit at the Enterprising Hong Kong Brand Awards 2017 by South China Morning Post, recognizing the inventive, ambitious and successful brand building efforts of C&T as a Hong Kong homegrown brand. The Awards ceremony was held on July 7, 2017.
There were 13 streams at the Awards and C&T participated in the Best HK Professional Services Brand, which applauds the enterprises that are committed to brand building through creative strategies in managing a strong brand.
In recent years, C&T has acted proactively to expand the market share and gained leadership in related markets through acquisition of well-developed enterprise software. With an excellent new line-up of software products, solutions and e-services, in 2016 C&T redesigned all flagship product images, launched its revamped corporate website, and activated public interaction on three B2B social media platforms: LinkedIn, Twitter and WeChat.
Through strategic rebranding and marketing communications, C&T has obtained extensive public exposure and enhanced business opportunities. This award encourages C&T to continue its efforts with research and development to build an integrated platform of quality, diversified enterprise offerings that touch all essential aspects of people’s daily life, supporting C&T “to build a better world with information technology”.
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