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Leading manufacturer starts journey in retail industry with ChainStorePlus
Hong Kong, June 21, 2017 - A leading manufacturer of luxury brands in Greater China recently obtained exclusive rights of two major European and US fashion brands for distribution and operation in Hong Kong and Mainland China, expanding its business beyond leather goods.
Requiring quick rollout to take the lead
With the addition of the two brands, the distributor reached the goal of multi-brand development and expanded its range from handbags to footwear and apparel products. To actively grow both new brands, it had a plan to quickly launch their first stores in Sogo Hong Kong within the year. It looked for a partner who could guarantee delivery of a full-featured POS system within such a short timeframe. Beside POS operation, the system was expected to facilitate holistic customer loyalty management and provide multi-brand integration for efficient centralized management.
More than just POS
C&T's experienced team took less than two months to implement a full-featured ChainStorePlus platform to support the quick store launch of both brands in Sogo Hong Kong. The deployed ChainStorePlus system provides the latest intuitive POS system interface that guides every sales representative through smooth in-store operational functions and tasks, powered by modules for POS sales and payment, stock transfers, service memos, etc. All the miscellaneous yet important data are real-time synced to support efficient, quality in-store retail services and facilitate seamless back-end master control with the integration of modules for multi-store inventory control, price books, reporting, etc. The whole retail solution was completed with add-on modules for customer loyalty, membership and promotional mix & match that could help uplift the brand management of both luxury names for the distributor, particularly in optimizing its customer base and product portfolio for further expansion.
Taking brands into Asia with great potential
Catering for the its strategic plan for retail business diversification, the ChainStorePlus ecosystem built for this distributor is also ready for incorporating additional modules and versions with specified languages, currencies, tax formulae, etc. to facilitate efficient expansion of its brands into the emerging Mainland China and other Asian regions with precise attention to local retail practices. This scalable design helps gear the customer for driving the continuous development of its retail business.